Build your catalogue
Products with sizes, variants and pricing, arranged into your own sections and categories rather than a fixed template.
10mins › App builders › Online store app
Live todayStop selling on WhatsApp. Own your store.
A real product catalogue, a real checkout and GST-compliant invoices — under your own brand, on your customers' home screens. And 10mins takes no commission on what you sell.
- 0% commission on sales
- GST invoices built in
- Shiprocket connected
What Online store app actually is
Selling through WhatsApp works until it does not: no catalogue a customer can browse, no checkout, no record, and a payment screenshot instead of an invoice. This gives you the whole thing — sizes and variants, a working cart, automated checkout, GST-compliant invoices and shipping labels — under your own name. Unusually for 10mins, the online store takes no commission on your sales at all; it runs on a flat plan instead, so a good month is entirely yours. Most people looking for a Shopify alternative in India, or a way off Amazon, Flipkart and Meesho, want the same two things: their own brand in front of the customer, and no commission on the sale. This gives you both.
Connect payments and shipping
Automated checkout through your own gateway, GST-compliant invoices, and Shiprocket for labels and tracking.
Share your store
Customers install it from a link and it sits on their home screen. Your catalogue is browsable without anyone messaging you first.
What you get on day one
Product catalogue
Sizes, variants and pricing, organised into custom sections and categories that match how you actually sell.
Checkout and payments
Automated checkout, GST-compliant invoices and order tracking, all built in and all under your own gateway.
Shipping integration
Connected to Shiprocket for label generation and delivery tracking, or point it at any other courier's API — including a 10mins delivery business in your own city.
Discounts and promotions
Run time-limited discounts on any product or category, and reverse them just as easily.
Wishlist and price-drop alerts
Customers are notified automatically when something they saved drops in price or goes on offer.
Online store app: the usual way vs 10mins
Figures quoted for other companies are the publicly discussed ranges; ours are what we actually charge.
| The usual way | On 10mins | |
|---|---|---|
| Commission on each sale | 2-25% depending on marketplace and category | 0%. Nothing on your sales at all |
| What you pay instead | Listing fees plus commission plus ads | A flat plan, Rs 399-1,799 a month by tier |
| Who the buyer belongs to | The marketplace | You |
| Cost to start | Rs 10-50 lakh for a custom build | Rs 0 |
| Time to launch | 6-18 months | About 10 minutes |
| GST invoices | An add-on or a plugin | Built in on every order |
Questions people ask
How much commission does 10mins take on my sales?
None. The online store is the exception among 10mins apps — it takes 0% commission on what you sell and runs on a flat plan instead, Rs 399 to Rs 1,799 a month depending on tier. On Rs 5 lakh of monthly sales a 3% marketplace commission would be Rs 15,000; here it is Rs 1,799 at the very top tier and nothing on the sales themselves.
Can I build the store without coding?
Yes. You add products through a form, choose your sections, set your colours and logo, and connect your payment gateway. There is no code, no theme to edit and no server to manage.
Do I get proper GST invoices?
Yes. Checkout produces GST-compliant invoices automatically for every order, so you are not generating them by hand or sending a payment screenshot as a receipt.
How does shipping work?
Shiprocket is connected out of the box for label generation and tracking. You can also point shipping at any other courier API, including a delivery business running on 10mins in your own city, which turns a local courier into your fulfilment partner.
Do customers need to install anything from an app store?
No. Your store installs from a browser link onto the home screen on Android and iPhone, so there is no store review and no store commission on your sales.
Can I run offers without breaking my prices?
Yes. Discounts run on a product or a whole category for a set period and reverse cleanly when they end, so your underlying prices are never rewritten.
Is this a Shopify alternative for India?
It covers the same job — your own branded store with a catalogue, checkout and shipping — with three differences that matter here. It is an installable app on the customer's home screen rather than only a website, GST-compliant invoicing is built in rather than an add-on, and 10mins takes 0% commission on your sales, running on a flat plan instead.
How is this better than selling on Amazon, Flipkart or Meesho?
On a marketplace you compete on price beside identical listings, pay a category commission on every sale, and the buyer belongs to the marketplace. Here the store carries your brand, the customer is yours to bring back, and there is no commission on what you sell. Marketplaces are still good for discovery — most sellers run both.
Other apps you can launch on 10mins
Your app can be live today
No setup fee, no developer, no app store. You pay 5% of what you actually sell — nothing before that.